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MediaMonday: Is Baby Boomer Lit the Next Hot Genre? March 18, 2013

Posted by Carolyn Burns Bass in MediaMonday.
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MediaMonday for March 18, 2013: Is Baby Boomer Lit the Next Hot Genre? Source link by Claude Nougat from Publishing Perspectives, March 14, 2013. Excerpt:

If you have a difficult time imagining what “Baby Boomer Lit” is, think of it as a corollary to young adult literature. It is similar to YA lit in its structure and aims. YA lit was started in the 1970s, sustained by the wave of Boomer readers in their teens, interested in characters with whom they could identify. The rest is history: YA lit became an enormous success and remains one of the strongest and fastest growing categories today.—Claude Nougat

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1. claudenougat - March 18, 2013

Happy to see the interest in Boomer lit! Yes, it’s basically a question of marketing: you want to respond to your readers’ interests, concerns, needs. When you enter the Third Act in your life, you’re in totally new territory! You ask yourself questions very similar to those you used to ask when you first approached adulthood. YA lit provided the answers then, Boomer lit provides the answers today!

2. MediaMonday: Is Baby Boomer Lit the Next Hot Genre? | LitChat | Hey Sweetheart, Get Me Rewrite! - March 18, 2013

[…] MediaMonday: Is Baby Boomer Lit the Next Hot Genre? | LitChat. […]


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